Privacy Policy

Last updated: October 8, 2026

Who we are

JG Music Lessons is the business name we use to operate this United States-based website. We are responsible for the personal data described in this policy. Our website address is: https://jgmusiclessons.com. For any questions, you can contact us at learn@jgmusiclessons.com.

What personal data we collect & why

We collect personal data to support transactions, improve services, and for analytics. Data collected may include:

  • Name, email address, and contact details
  • Billing or shipping address, payment and transaction information
  • Technical data (IP addresses, browser/device information, cookies, website interactions)
  • Data from forms, quizzes, embedded content, and comments
  • Account and membership details, saved lessons, song-library selections, and practice records you choose to save

With this data, we will:

  • Process orders and payments
  • Respond to support requests, complaints, or refunds
  • Detect and prevent fraud
  • Set up or maintain your account and simplify future checkouts
  • Maintain your shopping cart while you browse. Abandoned-cart tracking and recovery emails are currently disabled.
  • Send an email inviting you to review your order if you choose the optional review invitation checkbox at checkout.
  • Fulfill legal or tax obligations
  • Improve our shop, content, and user experience
  • Send marketing communications when you have consented or applicable law otherwise permits

Membership and product usage data

Account features store the information you choose to save so you can return to it, including your saved Guitar Roadmap place, Practice Blueprint Pro worksheet, and Song Library records.

For Monthly and Yearly Pro memberships, we also use limited information linked to your account to understand whether members are using their Pro features, improve onboarding and the Pro experience, provide support, and improve our services. Where we can reliably observe it, we record when your Pro access begins and when you first successfully save a Roadmap place, make a meaningful Blueprint save or update, or add a song to your Song Library. We also record one timestamp for your most recent meaningful change across these features.

From this information, we may calculate which Pro features you have activated, how many you have activated, whether at least two were activated within 14 days, and your current Song Library song count. We do not guess unavailable historical activation dates.

During a save, software may compare saved feature data to determine whether something changed. The activation records contain timestamps rather than copies of your notes, goals, worksheet text, song contents, or a detailed activity history. We do not routinely analyze the meaning of private practice content for activation measurement.

These account-linked measurements are available only to authorized site administrators and remain within our WordPress system and existing hosting environment. They are separate from the third-party website analytics described below and do not introduce additional cookies or browser tracking.

Legal bases for processing

Where GDPR or UK GDPR applies, our bases depend on the activity: contract for purchases, accounts, memberships, and delivering requested products or services; legal obligation for required tax, accounting, and other records; consent for marketing and non-essential tracking where consent is required; and legitimate interests for security, fraud prevention, support, and reasonable business administration where your rights and interests do not override those interests. Contact us about the basis for a particular use.

Comments

When visitors leave comments, we collect the data entered (name, email, comment content), along with IP address and browser user agent for spam detection. We may also use a hashed version of your email for Gravatar. The Gravatar privacy policy is here: https://automattic.com/privacy/.

Media

If you upload images, please avoid embedding location data (EXIF GPS). Visitors may extract location data from images they download.

Cookies & tracking

We use cookies and similar technologies for optional saved comment details, login sessions, shopping carts, analytics, advertising measurement, and site functionality. A newsletter-subscriber cookie may also help prevent repeated signup popups.

Examples:

  • If you leave a comment, optional cookies may remember your name/email (lasting up to one year).
  • A temporary cookie is set to test if your browser accepts cookies (no personal data, deleted at session end).
  • Our configured login-cookie expiry is 30 days. Logging out removes login cookies.
  • We also track recently viewed items and maintain cart contents while browsing. The newsletter-subscriber cookie is configured to last up to one year.

We use country-level location detection to display our cookie banner in selected regions, including the EU/EEA and United Kingdom. The location lookup uses a MaxMind GeoLite2 database stored on our server; visitor IP addresses are not sent to MaxMind for this lookup. Where the banner applies, it lets you accept, reject, or choose optional cookie categories. Google Analytics is installed through Google Tag Manager; both are blocked until you allow Analytics in those regions. Advertising consent is controlled separately by the Marketing category. Where shown, use the privacy preferences icon to change your choice; your cookie preference is stored for 30 days. In regions where the banner is not displayed, including the United States, Analytics can load without a banner choice, while Google advertising storage, advertising data use, and personalization remain denied. We keep records of consent choices for up to 12 months to demonstrate and manage those choices. Third-party tools may use cookies, pixels, and similar technologies after the relevant consent. You can use browser settings to block or delete cookies, although blocking essential cookies may affect account access or checkout. Browser controls and Google advertising preferences do not necessarily stop all third-party tracking. Contact learn@jgmusiclessons.com with questions about tracking or your privacy choices.

Embedded content from other sites

YouTube embeds are held back until you allow the relevant cookie category or choose to load the content. Once loaded, embedded content acts as if you visited the external websites directly. They may collect data, use cookies, or monitor interactions if you’re logged in on those sites.

Analytics & advertising

We use Google Analytics to understand website use, including roadmap click measurement, through one Google Tag Manager installation. Where our cookie banner applies, these tools load only after you allow Analytics; outside those regions, Analytics may load automatically. Google advertising storage, advertising data use, and personalization remain denied unless you allow Marketing through the consent controls where available. Pinterest product synchronization remains enabled; Pinterest conversion tracking, Conversions API, and enhanced matching are disabled. These tools may process technical information and site interactions to measure visits or purchases and support advertising, even when no paid advertising campaign is running. You can manage Google advertising preferences through Google Ads Settings.

Who we share your data with

Our material providers include Hostinger for hosting; Stripe for payments; MailerLite for newsletter signup and subscriber management; Brevo for website email delivery; and Google and Pinterest for the analytics, tagging, and advertising functions described above. Providers process information needed for their functions.

Our WordPress site uses WooCommerce for orders, Ultimate Membership Pro for accounts and subscriptions, Forminator for forms and quizzes, Hustle for promotional displays, FAZ Cookie Manager for cookie choices, Sassy Social Share for sharing buttons, and Wordfence and WP Armour for security and spam prevention. These site tools do not all represent separate external recipients. Review reminders use Customer Reviews for WooCommerce (CusRev) in self-hosted mode. Review invitations require your optional consent at checkout; email-open tracking is disabled. YouTube processes information when embedded videos are used; social and affiliate destinations apply their own privacy policies.

Password-reset emails may include your IP address. Forminator processes submitted form details and quiz answers or results. Website email logs may retain message details for delivery troubleshooting.

International processing

We operate in the United States. Your information may be processed in the United States and in other countries where our service providers operate. Data protection laws may differ from those in your country. Transfers subject to applicable data-protection law require appropriate safeguards. Contact learn@jgmusiclessons.com for information about the providers, processing locations, and transfer arrangements relevant to your data.

Newsletter, emails & marketing

We send marketing emails when you have consented or when applicable law otherwise permits them. Transactional emails about your account, purchases, membership, or support requests are separate from marketing. We use MailerLite for newsletter signup and subscriber management; the checkout newsletter option is optional, unchecked by default, and configured for double opt-in.

You can unsubscribe from marketing at any time using the unsubscribe link in each marketing message or by contacting us. You can also withdraw your consent. Unsubscribing from marketing does not stop essential service emails about your account or purchases.

Data retention

We retain personal data only for as long as needed for the purposes described in this policy. Account, membership, and saved practice data are retained as needed to provide your account features and access to purchased services or resources. Order and payment records may be retained for applicable tax, accounting, fraud-prevention, dispute, and legal-compliance requirements. Support messages and technical logs are retained according to their support and security purposes. Marketing information is retained for permitted communications until you unsubscribe or withdraw consent; limited suppression records may be retained to continue honoring that choice. Related purchase or account records may still be needed for their separate purposes. Unpaid pending and failed WooCommerce orders are scheduled to move to Trash after 30 days. We do not automatically delete inactive accounts or anonymize completed or refunded orders, so access and records needed for their separate purposes are preserved. You can contact us for retention information relevant to your data.

Pro activation timestamps remain linked to your registered account after a membership is cancelled or expires so your activation history can be preserved if you switch plans or rejoin. They are not automatically removed when Pro access ends.

These timestamps are included in our personal-data export and erasure processes and are removed from the active WordPress database if your WordPress user account is deleted. If activation timestamps are erased while your account remains active, future qualifying Pro activity may create new timestamps.

Your rights over your data

Depending on your location and applicable law, you may have the right to:

  • Request a copy of your personal data
  • Request deletion of your data (subject to legal obligations)
  • Withdraw marketing consent or object to processing
  • Request corrections or updates to your data
  • Request restriction of processing or a portable copy of your data, where applicable
  • Lodge a complaint with your local data protection authority, including an EU supervisory authority or the UK Information Commissioner where applicable

To exercise these rights or request account closure and deletion of your personal data, contact learn@jgmusiclessons.com. We may request information reasonably needed to verify your identity. Where the GDPR applies, we respond without undue delay and normally within one month of receiving your request. If a permitted extension is needed because of the complexity or number of requests, we will notify you within the first month and explain why. If we cannot grant all or part of a request, we will explain the reason and any applicable complaint rights. Certain records may need to be retained for legal obligations or legal claims.

Canceling a subscription stops future renewals and allows Pro access to continue until your plan expires. Account closure and data deletion are separate requests and may end account access. If you have an active subscription, we will clarify the requested closure date and billing status before completing account closure.

Children’s privacy

JG Music Lessons offers general-audience guitar education and is not directed specifically to children under 13. Parents or guardians should manage accounts, purchases, and newsletter signups for children under 13. Children under 13 should not create their own accounts or submit personal information through comments, forms, quizzes, or signups. If we learn that a child’s personal information was collected improperly, we will take steps to delete it and address the collection. A parent or guardian can contact learn@jgmusiclessons.com about a child’s information.

Affiliate Marketing

JG Music Lessons is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon offers a commission on products sold through their affiliate links.

When you follow an affiliate link, the destination website may collect information and use cookies under its own privacy policy. Affiliate providers may use identifiers to attribute a purchase or referral. Their privacy notices explain their practices and available choices.

Changes to this policy

We may update this policy as our practices, legal requirements, or features change. The date above shows the latest update. Where required, we will notify you of material changes and obtain consent for new uses that require consent. Continuing to use the website does not, by itself, constitute consent to those uses.

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